Fancy That: Ateliers Ruby Helmets

There’s nothing like your first crush. And if you’re anything like us, you crush hard and often. This is where we pay homage to all things worthy of lusting after.

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Michael fancies the lux line of jet helmets from Les Ateliers Ruby. Their sleek carbon fiber shell and crimson nappa lambskin lining bring together the best in material science and retro styling. The result— the ultimate status symbol for, as Ruby puts it, “everyday heroes and heroines.”

The Pavillon is Ruby’s flagship, open-faced model and is currently offered in three distinct colorways— Shibuya (peppermint), Concorde (black) and St. Honore (white). The Belvedere model builds on the classic form with the added feature benefit of a full-face visor, showing a clear homage to American and Japanese science fiction.

It’s no surprise that founder Jerome Coste drew his inspiration from the legendary speed racer himself Steve McQueen. It doesn’t get much cooler than that.

Ateliers Ruby helmets are available in the Bay Area at either Vespa of Walnut Creek (2780 Camino Diablo) or Rockridge Two Wheels in Oakland (5291 College Avenue).

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