Fancy That: Ateliers Ruby Helmets
There’s nothing like your first crush. And if you’re anything like us, you crush hard and often. This is where we pay homage to all things worthy of lusting after.

Michael fancies the lux line of jet helmets from Les Ateliers Ruby. Their sleek carbon fiber shell and crimson nappa lambskin lining bring together the best in material science and retro styling. The result— the ultimate status symbol for, as Ruby puts it, “everyday heroes and heroines.”
The Pavillon is Ruby’s flagship, open-faced model and is currently offered in three distinct colorways— Shibuya (peppermint), Concorde (black) and St. Honore (white). The Belvedere model builds on the classic form with the added feature benefit of a full-face visor, showing a clear homage to American and Japanese science fiction.
It’s no surprise that founder Jerome Coste drew his inspiration from the legendary speed racer himself Steve McQueen. It doesn’t get much cooler than that.
Ateliers Ruby helmets are available in the Bay Area at either Vespa of Walnut Creek (2780 Camino Diablo) or Rockridge Two Wheels in Oakland (5291 College Avenue).
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Fancy That: August Boutique
There’s nothing like your first crush. And if you’re anything like us, you crush hard and often. This is where we pay homage to all things worthy of lusting after.

Kay fancies August boutique in Rockridge, not only for wanting to own everything in the store, but for wanting to own the entire store itself (as in being its sole proprietrix). While in most parts of the United States the month of August is a time for not touching anything — food other than salads, leather car seats, each other — this store is a veritable tactile wonderland, populated by fluid, modern designs in luxe fabrics from brands like Acne, Clu, Loomstate, Habitual, John Patric Organic, Koi Suwannagate, Martin Margiela, and Rogan. Various other treats are tucked throughout the store, such as geode belt buckles, deerskin handbags, felt rocks, and nature-inspired jewelry galore, all handsome prospects for any shopper mining the East Bay for haute finds.
Find August at 5410 College Ave., at Manila Ave., in Rockridge. 510.652.2711.
They’ve been having sales of late, so hurry in soon.
