Beat Box: OK Go For It

Posted on March 4, 2010 
Filed Under Beat Box, Music

So you’re sick of all your music and ready for some new tunes to rock out to? Have no fear, Culturcosm is here to rescue you from your funkless funk with the latest sounds from the music scene. Listen up.

What would our world be without YouTube? The internet’s most popular user-generated video site has spawned a new kind of hit parade. Aside from the nearly unrelenting supply of adorable (but also completely unnecessary) kitty videos, musicians have found a new outlet for fan manipulation. And it’s working. Remember “Single Ladies”— the marvel that launched a thousand copycats?

OK Go, aka the band that rocked the treadmill, created a record-breaking internet sensation for us in 2006 with a catchy song and cleverly-choreographed video. As expected, they’ve only just begun to wow us. They’ve enlisted the help of Syyn Labs to commemorate their new single “This Too Shall Pass” with one of the most elaborate Rube Goldberg experiments ever. Ok, now you’ve got our attention.

—Michael

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