Just Say “Yes” to Asian Fast Fashion

Posted on September 30, 2009 
Filed Under Fashion, Shopping, Sunset

San Francisco’s fast-fashion scene has gone full-on fusion with the launch of YesStyle boutique in Stonestown Galleria. The store’s grand opening marks the first exclusively Asian retail concept to set up shop in a mainstream mall location in the United States. This is thrilling new territory for mass fashion in the Bay. Not only is YesStyle’s presence furthering global fashion consciousness, now we plain-Jane and yawn-John U.S.A.s can get our Tokyo, Seoul, and Hong Kong fashion on, without having to leave the mainland.





Some of the store’s more notable brands include Googims, colorful T-shirts and hoodies with cuddly Korean cartoon illustrations; the multi-layered femme-eclectic drapery of Dodostyle; Osaka’s Buden Akindo, offering what the Japanese do best—”churning” contemporary urban style and Japanese culture; and Namitatsu, evolving the East-meets-West tradition by combining ancient Japanese art with modern surfer culture. YesStyle also offers designer fashion collaborations from the likes of Dirk Lui, Koogi, and Dean Clau.

Even better, any American shopper who’s died a little each time she’s attempted to wedge into diminutive Asian fashions will be pleasantly surprised; while the store itself may be small, many of YesStyle’s fits are a generous “one size,” accommodating a wider variety of … well, to put it delicately, wider body types.

Then there’s the price. Yours truly brought home a pair of men’s football-inspired trousers with origami-fold pockets for under $30 (like the white ones on the gentleman pictured above, only in black). And I’m already craving my next steal, a faux-fur cardigan best described as a streamlined version of a real fur chubby, for the lean price of $55.

YesStyle is located on the upper level of Stonestown Galleria, 3251 20th Ave, in San Francisco, 415.661.8390. You can also shop the store online. For more YesStyle flavor, check out some of the store’s fan compilations over at Polyvore.

— Kay

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