Not Whether, but When?

Posted on August 26, 2009 
Filed Under Design, Fashion

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When, when, when? Part existential quandary, part materialistic mantra, the word “when” bears an authentically American bent. It’s perhaps all too fitting that, in a world where nothing is ever enough and missions are accomplished none too soon, SF-based industrial designer (and Gimme Shoes denizen) Genaro Vergoglini crafts Quando, his new line of upcycled belts.

Inspired by the Italian word for “when,” (Vergoglini himself is Italian-American), Quando offers an array of bold, seasonless, unisex options alla moda — that is to say, locally made belts with a decidedly Europen edge that anyone can wear right now, not to mention for many seasons to come.

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OK, so we get the when and the why, but how does he do it? Vergoglini scours thrift and used clothing stores to find suede and leather belts that are in great or like-new condition. He then hand-draws his own original graphics onto the belts using fabric inks and paints — resulting in one-of-a-kind designs that have also been recycled and redesigned without adding to the landfill or using precious new resources.

Looks like the only question now is, why not?

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Quando’s e-commerce website is currently under construction. For more information, please contact Genaro Vergoglini directly at genaroplease@yahoo.com.

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Comments

4 Responses to “Not Whether, but When?”

  1. Stella on August 27th, 2009 11:10 am

    I am so glad you posted this! What a wonderful idea. Every year my best friend and I compete as to who can get who the best, most unique, aesthetically creative gift. I know that I’ll have her pegged with one of these. I love the idea of crafting something so beautiful from old and abandoned materials.

  2. ron cornwall on September 1st, 2009 9:13 am

    yo Genaro, first hello with a firm handshake and a hug. how do i order one of these belts ? it has to have a nice silver colored buckle and i’ll be wearing it with dungarees and by the way its gotta fit between 34 & 38 inch fat waist. with care and respect Mr C

  3. admin on September 1st, 2009 12:02 pm

    You may contact Genaro about orders at genaroplease@yahoo.com.

  4. maybelle on September 6th, 2009 1:38 pm

    Too clever for words! They are all so beautiful, it’s hard to just pick one!xxxooo

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