Gimme Shelter or Gimme CB2

Posted on January 29, 2009 
Filed Under Berkeley, Lifestyle, Shopping

With the continued pandemic of corporate layoffs and the shuttering of stores nationwide to weather our economic cold front, it’s a significant news event to be able to report on the opening of a new retail outpost. San Franciscans have familiarized themselves with CB2 since it opened its doors in Union Square last fall. But the new East Bay location in Berkeley’s 4th Street retail corridor marks a welcome and promising expansion.

cb2_berkeley

The hip, pop-cultured offspring of parent company Crate and Barrel, CB2 is poised to redefine the mid-tier home furnishings market. Finally, being spend-thrift doesn’t mean you have to settle for Björn’s bargain basement or convoluted DIY-assembly. CB2 features slick, modern pieces in an array of citrus seasonal colors that always pay homage the space-conscious city dweller.

And now, while the efficacy of Team Obama’s 800 billion dollar “recovery” package languishes in heated debate, CB2 responds with its own recession-right incentive. Both Union Square and Berkeley locations will be rewarding one lucky customer a month with a $500 gift card.*  Though many of us may still be in the red, CB2’s got me dreaming in orange.

CB2 opens today at 1730 4th St in Berkeley. (510) 558-0106. Also at 34 Ellis St. in Union Square, San Francisco. (415) 834-9370. *Now through 7.31.09. Enter and view rules at in-store kiosk.

—Michael

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